Insight work identified that busy women were most likely to have difficulties with mental wellbeing but were least likely to actually seek help as they consistently put their own wellbeing last after children, pets, parents and partners. They needed modern therapy for modern lives.
Our campaign, ‘My real face’ sought to show women who might usually put on a brave face, that their real face could be their feel-good face with the flexible support offered through My Online Therapy.
Initially launched in digital media across social, search, and Apple and Google install ads, this was followed with TV, online video and paid social. Our responsive, Facebook and Instagram extension #LittleLift, served our audience with the right support at the right time with monthly content that helped with the mental wellbeing challenges they were facing, and left them feeling good.