Disrupting Conventions
The Headscratcher
Develop a new brand and comms strategy to set Toolstation apart from its competitors and significantly raise awareness and consideration amongst trade customers.
The BPI
In a category that splits into positionings around either the brand’s offer or the benefit to the consumer’s home, we focused on a new territory, our benefit to the trade. All too often their skills and achievements are downplayed, or they are portrayed in a stereotypical fashion as a lad white van driver. So, we decided to celebrate the trade as the skilled entrepreneurs they are and the fact there’s no project, no matter how unexpected, their talent can’t master when it’s united with Toolstation.
The Headlines
Tools and more for any task has delivered significant uplifts in standout, consideration, direct to site visits and organic brand search in the first few weeks of the campaign.
More Work
'Early Man' - Search for Comfort
Hand in pre-historic hand with the success of Aardman’s film ‘Early Man’, we promote the DFS Mammoth Winter Sale.
Find out more
50 Years of Comfort
Celebrating 50 years of comfort on the most important piece of furniture in the home.
Find out more
