Krow London have created a series of idents for DFS’s sponsorship for ‘Friday Nights in’ on Channel 4, celebrating the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room.

The films warn the viewer that with a comfy DFS sofa and some great Channel 4 programming, they may also find themselves getting ‘too comfortable’.

Watch the full series.

What else is going on

news

krow wins new client Toolstation

krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation

Find out more
news

Malcolm White appears on TV and Radio in negative thinking drive

BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.

Find out more