DFS & Aardman Christmas campaign

This campaign is the seventh for DFS featuring Aardman designed characters, which are based on real employees of the sofa company.

This campaign shows the lengths DFS goes to in order to ensure its sofas will be delivered in time for Christmas, thereby bringing to life the DFS brand purpose of delivering the joy of comfort to customers, as well as putting an emphasis on the idea of being at home for Christmas.

Nick Ashworth, Head of Marketing at DFS, said: “We are exceptionally proud of our delivery teams and wanted to use the skills and charm of Aardman Animations to shine a light on them and their dedication and commitment during the teams’ busiest time of year – the run up to Christmas. The result is a heart-warming Christmas ad showing the importance of delivering comfort to our customers.”

Darryl George, Creative Director at krow, added: “Aardman’s Animations have bags of charm. Their style is put to good use in this campaign as we show the DFS delivery drivers giving Father Christmas a run for his money.”