Big Positive Impacts

Call them BPI’s, saves time, saves paper.

By being consistently entertaining, provocative or informative they transform people’s reaction to a brand from an eye roll to a welcome.

And continue to build people’s relationship with a brand until they actively enjoy spending time in the brand’s company.

What dreams do you have for your brand? Where do you want to get to? What is possible?

That’s our start point. Then we work backwards from there.

No rules. No preconceptions. No limits. What’s the best way of creating the kind of BPI you need to make your dream a bloody great big real and joyous thing?

Capabilities

It's All Possible

From forensic strategic thinking, to holy cow creative ideas and agile, never drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.

Capabilities

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like DFS, Krispy Kreme, Pets at Home and Fiat now influences every aspect of their business.

Capabilities

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Capabilities

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Capabilities

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Capabilities

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Capabilities

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

Capabilities

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Capabilities

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Capabilities

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Capabilities

Retail

With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Capabilities

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Design and branding

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like DFS, Krispy Kreme, Pets at Home and Fiat now influences every aspect of their business.

Advertising

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Social

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Digital

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Customer Experience

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Content

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

B2B

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Direct and CRM

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Experiential

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Retail

Retail

With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Sport

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Leadership

The Senior Bods

Seen enough to have picked up a diverse wealth of experience, spanning all kinds of work, businesses, and sectors. Hungry enough to make krow an amazing and rewarding place to be, for our clients and for our people.

Leadership

John Quarrey

John started krow in 2005 along with Nick, Barry and Malcolm following 5 years as the President of Arc EMEA (the Digital and CRM division of Leo Burnett). Since then his focus has been on working with the agency’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Leadership

Blake Armstrong

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Leadership

Vicki Saunders

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Leadership

Nick Hastings

Over his career Nick has been Creative Director at four leading agencies and developed the happy knack of creating populist campaigns that have won awards at all the meaningful creative festivals, and at both the IPA and APG effectiveness awards. Nick’s daughters think he’s cool, but they are young.

Leadership

Malcolm White

What I’ve learned by working on three decades’ worth of high profile communications campaigns, many of them very challenging, is that it doesn’t have to be fun to be fun.

Leadership

Emma Rookledge

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Leadership

Aileen Ross

For over 20 years, with unrelenting curiosity for culture and consumer behaviour, Aileen has led the Planning on some of the UK’s biggest brands. She is also a mum of two spirited boys, author of our IPA Gold paper for DFS and wife to a Masterchef winner.

Leadership

Mark Coldham

Mark has spent the last 35 years helping many of the UK’s most creative agencies to deliver the impossible on time and on budget. The last 14 of those at krow, he continues to espouse the mantra that there’s always a way. In his spare time, he’ll be found on a tennis court. A backhand as graceful as Federer, but sadly that’s where the similarity ends!

Leadership

Matthew Callaby

Matt is a qualified Chartered Certified accountant and has worked in media finance for over 20 years. He is also a keen homebrewer so if we either want help with a complex spreadsheet or what hops to use in an IPA then he’s the man to turn to.

Leadership

Matt Watts

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Leadership

Darryl George

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Leadership

Camilla Moran

With 20 years under her belt working on some of the world’s biggest brands, Camilla motivates and nurtures the account handling department. She also keeps busy out of work with her smallest and most challenging clients – her two sons.

John Quarrey

CEO

John Quarrey

CEO

John started krow in 2005 along with Nick, Barry and Malcolm following 5 years as the President of Arc EMEA (the Digital and CRM division of Leo Burnett). Since then his focus has been on working with the agency’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Blake Armstrong

Managing Director

Blake Armstrong

Managing Director

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Vicki Saunders

Deputy Managing Director

Vicki Saunders

Deputy Managing Director

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Nick Hastings

Executive Creative Director

Nick Hastings

Executive Creative Director

Over his career Nick has been Creative Director at four leading agencies and developed the happy knack of creating populist campaigns that have won awards at all the meaningful creative festivals, and at both the IPA and APG effectiveness awards. Nick’s daughters think he’s cool, but they are young.

Malcolm White

Head of Planning

Malcolm White

Head of Planning

What I’ve learned by working on three decades’ worth of high profile communications campaigns, many of them very challenging, is that it doesn’t have to be fun to be fun.

Emma Rookledge

Head of Film

Emma Rookledge

Head of Film

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Aileen Ross

Planning Director

Aileen Ross

Planning Director

For over 20 years, with unrelenting curiosity for culture and consumer behaviour, Aileen has led the Planning on some of the UK’s biggest brands. She is also a mum of two spirited boys, author of our IPA Gold paper for DFS and wife to a Masterchef winner.

Mark Coldham

Head of Operations

Mark Coldham

Head of Operations

Mark has spent the last 35 years helping many of the UK’s most creative agencies to deliver the impossible on time and on budget. The last 14 of those at krow, he continues to espouse the mantra that there’s always a way. In his spare time, he’ll be found on a tennis court. A backhand as graceful as Federer, but sadly that’s where the similarity ends!

Matthew Callaby

Finance Director

Matthew Callaby

Finance Director

Matt is a qualified Chartered Certified accountant and has worked in media finance for over 20 years. He is also a keen homebrewer so if we either want help with a complex spreadsheet or what hops to use in an IPA then he’s the man to turn to.

Matt Watts

Planning Director

Matt Watts

Planning Director

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Darryl George

Creative Director

Darryl George

Creative Director

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Camilla Moran

Head of Account Management

Camilla Moran

Head of Account Management

With 20 years under her belt working on some of the world’s biggest brands, Camilla motivates and nurtures the account handling department. She also keeps busy out of work with her smallest and most challenging clients – her two sons.