Big Positive Impacts

Call them BPI’s, saves time, saves paper.

By being consistently entertaining, provocative or informative they transform people’s reaction to a brand from an eye roll to a welcome.

And continue to build people’s relationship with a brand until they actively enjoy spending time in the brand’s company.

What dreams do you have for your brand? Where do you want to get to? What is possible?

That’s our start point. Then we work backwards from there.

No rules. No preconceptions. No limits. What’s the best way of creating the kind of BPI you need to make your dream a bloody great big real and joyous thing?

Capabilities

IT'S ALL POSSIBLE

From forensic strategic thinking, to holy cow creative ideas and agile, never-drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like DFS, Krispy Kreme, Pets at Home and Fiat now influences every aspect of their business.

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Retail

With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Go Back

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like DFS, Krispy Kreme, Pets at Home and Fiat now influences every aspect of their business.

Go Back

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Go Back

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Go Back

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Go Back

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts (we call them Ethology) will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Go Back

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

Go Back

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Go Back

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Go Back

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Go Back

Retail

With clients like DFS, Wilko and Pets at Home we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Go Back

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Leadership

The Senior Bods

Seen enough to have picked up a diverse wealth of experience, spanning all kinds of work, businesses, and sectors. Hungry enough to make krow an amazing and rewarding place to be, for our clients and for our people.

Leadership

John Quarrey

CEO

John started krow in 2005 along with Nick, Barry and Malcolm following 5 years as the President of Arc EMEA (the Digital and CRM division of Leo Burnett). Since then his focus has been on working with the agency’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Leadership

Blake Armstrong

Managing Director

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Leadership

Vicki Saunders

Deputy Managing Director

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Leadership

Emma Rookledge

Head of Film

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Leadership

Aileen Ross

Group Head of Strategy

For over 20 years, with unrelenting curiosity for culture and consumer behaviour, Aileen has led the Planning on some of the UK’s biggest brands. She is also a mum of two spirited boys, author of our IPA Gold paper for DFS and wife to a Masterchef winner.

Leadership

Mark Coldham

Head of Operations

Mark has spent the last 35 years helping many of the UK’s most creative agencies to deliver the impossible on time and on budget. The last 14 of those at krow, he continues to espouse the mantra that there’s always a way. In his spare time, he’ll be found on a tennis court. A backhand as graceful as Federer, but sadly that’s where the similarity ends!

Leadership

Matthew Callaby

Finance Director

Matt is a qualified Chartered Certified accountant and has worked in media finance for over 20 years. He is also a keen homebrewer so if we either want help with a complex spreadsheet or what hops to use in an IPA then he’s the man to turn to.

Leadership

Matt Watts

Group Head of Planning

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Leadership

Annie Fox

Executive Creative Director

Annie joined krow in early 2020, to help oversee the creative output of the entire agency and drive it’s full service capabilities. Her first pitch win for the agency has resulted in My Online Therapy’s first integrated launch campaign being created during lockdown - with hugely successful results including ITV’s ad of the month. Prior to krow, she has worked across a number of UK and global accounts at renowned agencies including Iris Worldwide, Digitas and Red Bee Media, over the past 15 years. During this time, she has been named by Campaign & Creative Equals as a Future Creative Leader and has created award-winning, multi-channel campaigns for brands including MINI, Wickes, Kellogg’s, KFC, Britvic, Superdry, Samsung and BBC Worldwide. From inventing a smart gravy boat that solves ‘gravy anxiety’ to dogs going head-to-head with a Mini Countryman, all to prove who is man’s bestest best friend, Annie loves making bold ideas happen in any medium, earning cut-through, memorability and effectiveness for her clients.

Leadership

Darryl George

Deputy Executive Creative Director

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Leadership

Camilla Moran

Head of Account Management

With 20 years under her belt working on some of the world’s biggest brands, Camilla motivates and nurtures the account handling department. She also keeps busy out of work with her smallest and most challenging clients – her two sons.

Leadership

Cat Davis

Group Marketing Director

Cat is an experienced and proven new business professional with a demonstrable track record of brand transformation and significant new client acquisition. A former client, DDB & Rainey Kelly global board account director, and Grey London and EMEA's most successful new business & marketing director, Cat knows the agency landscape from every angle. Cat is a member of WACL, regularly features in Campaign’s A-List, is one of Creative Pool’s Top 100 Influencers of 2019, and made the inaugural 40 over 40 which recognises talent doesn’t stop when you reach the big 4-0.

John Quarrey

CEO

John Quarrey

CEO

John started krow in 2005 along with Nick, Barry and Malcolm following 5 years as the President of Arc EMEA (the Digital and CRM division of Leo Burnett). Since then his focus has been on working with the agency’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Blake Armstrong

Managing Director

Blake Armstrong

Managing Director

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Vicki Saunders

Deputy Managing Director

Vicki Saunders

Deputy Managing Director

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Emma Rookledge

Head of Film

Emma Rookledge

Head of Film

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Aileen Ross

Group Head of Strategy

Aileen Ross

Group Head of Strategy

For over 20 years, with unrelenting curiosity for culture and consumer behaviour, Aileen has led the Planning on some of the UK’s biggest brands. She is also a mum of two spirited boys, author of our IPA Gold paper for DFS and wife to a Masterchef winner.

Mark Coldham

Head of Operations

Mark Coldham

Head of Operations

Mark has spent the last 35 years helping many of the UK’s most creative agencies to deliver the impossible on time and on budget. The last 14 of those at krow, he continues to espouse the mantra that there’s always a way. In his spare time, he’ll be found on a tennis court. A backhand as graceful as Federer, but sadly that’s where the similarity ends!

Matthew Callaby

Finance Director

Matthew Callaby

Finance Director

Matt is a qualified Chartered Certified accountant and has worked in media finance for over 20 years. He is also a keen homebrewer so if we either want help with a complex spreadsheet or what hops to use in an IPA then he’s the man to turn to.

Matt Watts

Group Head of Planning

Matt Watts

Group Head of Planning

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Annie Fox

Executive Creative Director

Annie Fox

Executive Creative Director

Annie joined krow in early 2020, to help oversee the creative output of the entire agency and drive it’s full service capabilities. Her first pitch win for the agency has resulted in My Online Therapy’s first integrated launch campaign being created during lockdown - with hugely successful results including ITV’s ad of the month. Prior to krow, she has worked across a number of UK and global accounts at renowned agencies including Iris Worldwide, Digitas and Red Bee Media, over the past 15 years. During this time, she has been named by Campaign & Creative Equals as a Future Creative Leader and has created award-winning, multi-channel campaigns for brands including MINI, Wickes, Kellogg’s, KFC, Britvic, Superdry, Samsung and BBC Worldwide. From inventing a smart gravy boat that solves ‘gravy anxiety’ to dogs going head-to-head with a Mini Countryman, all to prove who is man’s bestest best friend, Annie loves making bold ideas happen in any medium, earning cut-through, memorability and effectiveness for her clients.

Darryl George

Deputy Executive Creative Director

Darryl George

Deputy Executive Creative Director

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Camilla Moran

Head of Account Management

Camilla Moran

Head of Account Management

With 20 years under her belt working on some of the world’s biggest brands, Camilla motivates and nurtures the account handling department. She also keeps busy out of work with her smallest and most challenging clients – her two sons.

Cat Davis

Group Marketing Director

Cat Davis

Group Marketing Director

Cat is an experienced and proven new business professional with a demonstrable track record of brand transformation and significant new client acquisition. A former client, DDB & Rainey Kelly global board account director, and Grey London and EMEA's most successful new business & marketing director, Cat knows the agency landscape from every angle. Cat is a member of WACL, regularly features in Campaign’s A-List, is one of Creative Pool’s Top 100 Influencers of 2019, and made the inaugural 40 over 40 which recognises talent doesn’t stop when you reach the big 4-0.