Capabilities

IT'S ALL POSSIBLE

From forensic strategic thinking, to holy cow creative ideas and agile, never-drop-a-ball production, we’re a collective of specialists focused on making Big Positive Impacts for our clients.

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like ScS, Rachel’s Organic, Toolstation and Stellantis now influences every aspect of their business.

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Retail

With clients like ScS, Toolstation and MODA we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Go Back

Design and branding

We work with existing and new brands to develop compelling propositions and platforms. Our work with companies like ScS, Rachel’s Organic, Toolstation and Stellantis now influences every aspect of their business.

Go Back

Advertising

We use advertising to create Big Positive Impacts, to transform peoples’ reaction to a brand from an eye roll to a welcome, and ultimately change how much time people are happy to spend in a brand’s company.

Go Back

Social

Our team of social experts have developed 'social sense', a methodology to help brands navigate the choppy waters of social. We believe brand social should always be about doing good, or helping people feel good.

Go Back

Digital

Our digital team is crucial in delivering fully integrated campaigns. But they also have their very own 'digital clients', for who they do fully immersive interactive experiences to fully programmatic deployment and everything in between.

Go Back

Customer Experience

Ignore anybody who tells you that customer experience needs to be complicated. Our team of CX experts will help you break down complex problems into manageable, affordable solutions so you can deliver rapid, measurable improvements in your organisation.

Go Back

Content

Our in-house team, kworks, delivers cost effective content for use across all social and media channels. With facilities in Norwich, Leicester and London we can cover every aspect of content production from writing to filming, and editing to distribution.

Go Back

B2B

Our B2B teams are our hidden gem, consistently fusing brilliant sector knowledge with creativity to deliver long-term solutions across a wide range of clients. A testament to their good work is that our two longest client relationships (18 and 22 years) are both B2B clients.

Go Back

Direct and CRM

For many of our clients a one-to-one relationship with prospects or customers is key. Working with contemporary, often mind-bending technology our team are experienced in developing full customer journey programmes through to tactical sales drivers.

Go Back

Experiential

For some brands and consumers the only way is up-close and personal. We love everything from pop-up sampling through to giant shows where cars appear by magic (thanks Dynamo!). Ideas are our start point, but we know that without brilliant production and logistics, stuff doesn’t happen.

Go Back

Retail

With clients like ScS, Toolstation and MODA we get retail. Our IPA Gold Effectiveness Award for DFS in 2018 was a thumping stamp of approval from the rest of the industry.

Go Back

Sport

Mongoose is our specialist sports marketing agency and provide a 360° offering. From rights holder brokering through to programme activation, they have it covered.

Leadership

We are our people

Our ambition as a leadership team is to create a truly diverse culture and wealth of experience fuelled by passionate, sleeves-rolled up and open-minded thinkers. We’re an agency always looking to improve itself. It’s no egos all the way. Everyone has a voice and the chance to make an impact.

Leadership

John Quarrey

CEO

John started krow in 2005 with three friends following 5 years as the President of Arc EMEA (the Integrated Digital, Data and CRM division of Leo Burnett). Krow joined mission in 2017 and he took on the role of krow group CEO as three other business units were merged to form krow Group. Since then his focus has been on working with the group’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Leadership

Blake Armstrong

Managing Director

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Leadership

Vicki Saunders

Deputy Managing Director

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Leadership

Darryl George

Executive Creative Director

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Leadership

Matt Watts

Group Head of Planning

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Leadership

Emma Rookledge

Head of Film

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Leadership

Emma Christmas

Business Director

A Business Director with over 15 years experience. Emma has worked across multiple industries including Retail, Automotive and FMCG, and leads the business on some of our key accounts. Her organisation skills are second-to-none, however her hidden strength is in her CrossFit ability, often found in the gym before work.

John Quarrey

CEO

John Quarrey

CEO

John started krow in 2005 with three friends following 5 years as the President of Arc EMEA (the Integrated Digital, Data and CRM division of Leo Burnett). Krow joined mission in 2017 and he took on the role of krow group CEO as three other business units were merged to form krow Group. Since then his focus has been on working with the group’s clients to help them grow and develop their businesses whilst making sure that krow keeps pace with the world around it, unlike his golf.

Blake Armstrong

Managing Director

Blake Armstrong

Managing Director

In his 20 years of advertising, Blake is very proud to have managed some of the most awarded accounts in the UK, he’s less proud of his love for sugar based snacks, but he’s working on that.

Vicki Saunders

Deputy Managing Director

Vicki Saunders

Deputy Managing Director

A Business Director with 20 years experience, Vicki has been at the helm of some of our most successful multi-channel campaigns. A ninja multi-tasker, when she’s not leading krow, you’ll find her navigating her way through life with young twins.

Darryl George

Executive Creative Director

Darryl George

Executive Creative Director

You name it, Darryl has created a campaign for it. Pet foods, alcoholic drinks, home furnishings, car phones; remember car phones? He’s also created them in every channel imaginable. And if that’s not flexible enough, Darryl is also an experienced yoga teacher.

Matt Watts

Group Head of Planning

Matt Watts

Group Head of Planning

Driven by a desire for great work, Matt has successfully led the planning on a wide variety of commercial, charitable and political accounts. As the second Matt hired by krow he’s often just called “Planner”.

Emma Rookledge

Head of Film

Emma Rookledge

Head of Film

Our production-team leader with 20 years experience, Emma has delivered numerous award-winning, multi-disciplinary campaigns for leading brands. Responsible for leading the production of krow’s film and animation content, she cares passionately about craft and quality. She has a strong history of producing at any scale – from £500 to £2million+. Emma also founded kworks and is krow's planet-loving Green Ambassador.

Emma Christmas

Business Director

Emma Christmas

Business Director

A Business Director with over 15 years experience. Emma has worked across multiple industries including Retail, Automotive and FMCG, and leads the business on some of our key accounts. Her organisation skills are second-to-none, however her hidden strength is in her CrossFit ability, often found in the gym before work.