The Crown Tools
We worked with Toolstation to create an opulent toolkit to celebrate the Platinum Jubilee: The Crown Tools.
The kit included an adjustable wrench, claw hammer, chisel, trowel and mixing paddle all from Toolstation’s own Minotaur range.
Our designer Elizabeth Melinek curated the tools with a combination of 24 carat gilding, and in some cases, gold plating, with gold leaf applied to the primed surface of the tools. The design included ornate and floral elements, which required gold plated cast shapes and delicate laser etched metal applied to the surface of the tools before plating.
The tools were then polished and sealed before being carefully adorned with hand-crafted jewels, as demonstrated in our 60 second film showing the craftsmanship and detail that went into making these royal tools.
What else is going on
Hunger and Homelessness Awareness Week
This week saw krow London partnering with The Felix Project to volunteer their time and hit the streets of London to collect surplus food from supermarkets, restaurants and delis, before redistributing it to local schools, homeless shelters and food banks.
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Go behind the scenes on A Comfy Carol
In a festive first for DFS, we created a Christmas brand advert featuring Wallace & Gromit.
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