![MSF_dual-language English logo_RGB_230px_high_V1](https://krowlondon.com/wp-content/uploads/sites/3/2022/02/MSF_dual-language-English-logo_RGB_230px_high_V1-0x260-c-center.png)
Help That Lasts
The Headscratcher
With the cost-of-living crisis driving a decline in regular donations to charities, Médecins Sans Frontières needed to convince prospective donors that giving regularly makes a genuine, lasting difference.
The BPI
Donor money doesn’t just help one emergency, it creates a powerful and lasting legacy: building & equipping hospitals; training up local staff and delivering vital healthcare to underserved communities, benefiting patients not just now but in the future.
To recruit regular donors, we launched Help That Lasts, a campaign unlike any in the category. It was brought to life through a TVC that used a dramatic repetitive structure to show how regular donations help people again and again, making a lasting impact. A YouTube mini-series revealed the story through intelligently served bumper ads.
![](https://krowlondon.com/wp-content/uploads/sites/3/2023/11/KROW_2023_WEB_MSF_NO_SQ_ARTBOARDS_V1_KROW_WEBSITE_2880x1620_01-scaled-2880x1620-c-center.jpg)
More Work
![KROW_WEBSITE_WORK_Fiat_Cyriak_1244x1244](https://krowlondon.com/wp-content/uploads/sites/3/2020/10/KROW_WEBSITE_WORK_Fiat_Cyriak_1244x1244.jpg)
![](https://krowlondon.com/wp-content/uploads/sites/3/2019/10/Fiat_Flat_230x230-1.png)
![KROW_WEBSITE_WORK_TICTAC_1244x1244_01](https://krowlondon.com/wp-content/uploads/sites/3/2020/12/KROW_WEBSITE_WORK_TICTAC_1244x1244_01.jpg)
Open Up
Opening up to new people and new experiences doesn’t come naturally to everyone, especially not us Brits, so in its first new campaign for 5 years, Tic Tac is on a mission to help us all be a little more sociable.
Find out more![](https://krowlondon.com/wp-content/uploads/sites/3/2020/12/Tic_Tac_White.png)