FLOAT TO LIVE
The Head Scratcher
The RNLI ‘Respect the Water’ campaign warned people about the dangers of Britain’s coastline. But because 50% of people who drown each year never intended to get wet in the first place, the message wasn’t working.
The Big Positive Impact
Stop warning people about water and start giving them the skills to save their life. Instinctively, people fight to survive when they’re in trouble in the water. But water survival skills are counter-intuitive. Our campaign teaches people to fight their instinct, not the water; they have to ‘FLOAT TO LIVE’.
The Headlines
Over the past two years, the campaign message has helped to save over 40 people from drowning.
More Work
Open Up
Opening up to new people and new experiences doesn’t come naturally to everyone, especially not us Brits, so in its first new campaign for 5 years, Tic Tac is on a mission to help us all be a little more sociable.
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Wallace and Gromit
DFS partners with Wallace and Gromit for its winter sale campaign.
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