Bensons for Beds selects krow Group to oversee its creative and strategic communications

Bensons for Beds, the leading UK bed and mattress retailer has appointed krow Group as its new lead creative agency following a thorough pitch process. The incumbent was VCCP.

krow Group has been chosen to spearhead Bensons for Beds’ entire communications strategy, from creative ideation to campaign activation. The agency’s remit is to craft a fresh brand proposition and campaign for the brand.

The partnership started in July 2024 with the first campaign due to launch at the end of the year.

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