Post Office Helps the Nation ‘Master Christmas’ with New Campaign

This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK.

KROW WEBSITE POST OFFICE XMAS V44 2880X1620 C Center}

Christmas can often bring a surge of life admin, from sending gifts and cards to managing finances. Research shows that many people feel overwhelmed by these tasks, which can detract from the magic of the season. Post Office aims to reduce the friction of Christmas admin, showcasing its Postmasters as the unsung heroes ready to help customers navigate their Christmas to-do lists with ease.

Three real-life Postmasters – Gurpreet Kaur Dhillon, Dhaval Gosaliya, and Helen Froggatt -have been transformed into charming CGI characters, alongside a crew of fictional helpers, to create eye-catching visuals that guide consumers through essential Christmas postage tips and deadlines. Their characters have been showcased in a festive pre-launch social film, which will be used to introduce the ‘Helping you Master Christmas’ creative platform

"It’s been a real thrill to be part of this campaign with Post Office. Christmas is always a hectic time for Postmasters, and it’s special because some people only visit us once a year to send gifts to loved ones. It’s our chance to make their experience smoother and spread some holiday cheer. We’ve decked out the shop with decorations, and while I’m helping customers with customs forms and postage options, I might even point out my festive character on our new signage - it adds a bit of fun to the busy season!"

Postmaster

Dhaval Gosaliya

"This year’s Christmas campaign was an opportunity for us to celebrate the Post Office colleagues up and down the country dedicated to helping us all tackle our Christmas admin this festive season. Our hand-crafted Christmas helpers reflect the care and expertise of Post Office colleagues whilst providing an effective visual ‘glue’ for the many messages Post Office must communicate at this time of year."

Deputy Managing Director, krow Group

Vicki Saunders

"Christmas is about celebrating and reconnecting with loved ones, but it’s hardworking Postmasters across the UK who make much of the season possible. From last posting dates to securely wrapping gifts, there’s a lot for people to remember. This campaign puts the spotlight on our local Christmas helpers, making sure customers have the information and support they need."

Marketing Director, Post Office

David Enwright

PO Banking OOH 2880X1620 C Center

The campaign will run from 4th November to 23rd December and will feature across multiple platforms, including in-branch materials, social media, digital displays, and out-of-home advertising. Real Postmasters will also take the spotlight in a paid content partnership with Buzzfeed.

See more work and read our case study.

What else is going on

KROW WEBSITE TS CROWN TOOLS 1024X1024 01
21.06.22

The Crown Tools

Putting Toolstation front of mind during celebrations for the Queen’s Jubilee.

Find out more
KROW 2023 SOCIAL HEALTH CONSCIOUS PARENTS MODERN ERA 1244X1244 V1
06.09.23

How to appeal to health-conscious parents in the modern era

In a world of rapid information-sharing, and people rightfully calling brands to account for their messaging and behaviour, we look at how to appeal to health-conscious parents in the modern era.

Find out more