Post Office Helps the Nation ‘Master Christmas’ with New Campaign

This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK.

KROW WEBSITE POST OFFICE XMAS V44 2880X1620 C Center}

Christmas can often bring a surge of life admin, from sending gifts and cards to managing finances. Research shows that many people feel overwhelmed by these tasks, which can detract from the magic of the season. Post Office aims to reduce the friction of Christmas admin, showcasing its Postmasters as the unsung heroes ready to help customers navigate their Christmas to-do lists with ease.

Three real-life Postmasters – Gurpreet Kaur Dhillon, Dhaval Gosaliya, and Helen Froggatt -have been transformed into charming CGI characters, alongside a crew of fictional helpers, to create eye-catching visuals that guide consumers through essential Christmas postage tips and deadlines. Their characters have been showcased in a festive pre-launch social film, which will be used to introduce the ‘Helping you Master Christmas’ creative platform

PO Banking OOH 2880X1620 C Center

The campaign will run from 4th November to 23rd December and will feature across multiple platforms, including in-branch materials, social media, digital displays, and out-of-home advertising. Real Postmasters will also take the spotlight in a paid content partnership with Buzzfeed.

See more work and read our case study.

What else is going on

KROW SCS ARTBOARDS 2023KROW WEBSITE SCS WORK LISTING IMAGE 1244X1244 LOGO 01
17.02.23

krow & ScS launch dramatic new creative direction

As part of a full refreshed brand strategy across their whole business ScS's new brand campaign is their biggest ever!

Find out more
ROW 2023 WEB ENVIRONMENT ARTBOARDS V1KROW WEBSITE ENVIRONMENT GREEN WORK LISTING 1244X1244 NO WHITE SQUARE 01
19.12.22

Proud to be Carbon Neutral & ISO 14001 accredited

Today marks a milestone on our sustainability journey. We’re proud to have been accredited with the ISO14001 for our environmental management system.

Find out more