Post Office Helps the Nation ‘Master Christmas’ with New Campaign

This Christmas, Post Office is helping the nation tackle the festive season with a heartwarming new campaign created by krow Group. Featuring meticulously crafted CGI characters based on real-life Postmasters, the campaign celebrates the dedicated individuals who help keep Christmas running smoothly across the UK.

KROW WEBSITE POST OFFICE XMAS V44 2880X1620 C Center}

Christmas can often bring a surge of life admin, from sending gifts and cards to managing finances. Research shows that many people feel overwhelmed by these tasks, which can detract from the magic of the season. Post Office aims to reduce the friction of Christmas admin, showcasing its Postmasters as the unsung heroes ready to help customers navigate their Christmas to-do lists with ease.

Three real-life Postmasters – Gurpreet Kaur Dhillon, Dhaval Gosaliya, and Helen Froggatt -have been transformed into charming CGI characters, alongside a crew of fictional helpers, to create eye-catching visuals that guide consumers through essential Christmas postage tips and deadlines. Their characters have been showcased in a festive pre-launch social film, which will be used to introduce the ‘Helping you Master Christmas’ creative platform

PO Banking OOH 2880X1620 C Center

The campaign will run from 4th November to 23rd December and will feature across multiple platforms, including in-branch materials, social media, digital displays, and out-of-home advertising. Real Postmasters will also take the spotlight in a paid content partnership with Buzzfeed.

See more work and read our case study.

What else is going on

KROW WEBSITE ARTBOARDS RTW 2023KROW WEBSITE RTW 1244X1244 01
25.07.23

Reducing Drownings in the UK

The task of helping the National Water Safety Forum to reduce accidental drowning fatalities in the UK by 50% by 2026 – is too important to guess. Find out how we changed behaviours and saved lives.

Find out more
KROW 2024 WEBSITE TILE BENSONS V1
29.08.24

Bensons for Beds selects krow Group

Bensons for Beds, the leading UK bed and mattress retailer has appointed krow Group as its new lead creative agency.

Find out more