Together we Rise

UNISON is fighting for fair pay, not just for public sector workers, but for everyone, in their new campaign called ‘Together we rise’, created by krow, part of The MISSION Group.

The cost-of-living crisis has decimated household incomes over the past twelve months and is the single most important domestic issue that the public face. Rocketing inflation, pay stagnation and persistent levels of inequality have weakened the resilience of working people to cope with rising costs. ‘Together we rise’ is a rallying cry designed to galvanise solidarity and hope in this collective cause.

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Opening on a fast-paced montage of scenes depicting the economic hardship people are facing the UK, we feature real public service workers and UNISON members getting the job done in the face of this adversity. Punctuated with striking portraits and bold titles that reinforce the impact of the crisis on everyday people, the film culminates in UNISON members rallying together to encourage the Government to listen-up and raise pay, urging the audience to sign the petition to ‘end the pay crisis’.

‘Together we rise’, shot by Harry Deadman through Borderland, is an integrated campaign comprising 60-second, 30-second and 10-second films, as well as social, digital, OOH and press ads.

"We’re proud to be working with Unison on such an important campaign. The new work pushes the trade union into a creatively fresh and distinctive direction that makes them feel more relevant to more audiences. This is a campaign all working people will be able to get behind. #END THE PAY CRISIS. "

ECD of krow London

Darryl George

"As the UK economy falters, inflation rises, and the Government’s focus is tax cuts for higher earners, UNISON’s priority is squarely focus on fair pay for essential public sector workers. We’re delighted to have a campaign vehicle that allows us not only to push that message, but also to involve the UK public in making the case."

Director of Communications at UNISON

Adrian Thomas

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