Together we Rise

UNISON is fighting for fair pay, not just for public sector workers, but for everyone, in their new campaign called ‘Together we rise’, created by krow, part of The MISSION Group.

The cost-of-living crisis has decimated household incomes over the past twelve months and is the single most important domestic issue that the public face. Rocketing inflation, pay stagnation and persistent levels of inequality have weakened the resilience of working people to cope with rising costs. ‘Together we rise’ is a rallying cry designed to galvanise solidarity and hope in this collective cause.

00079 71 STUDIO UNISON 2022 WEBSITE 1474X808 V1 Scaled (1)}

Opening on a fast-paced montage of scenes depicting the economic hardship people are facing the UK, we feature real public service workers and UNISON members getting the job done in the face of this adversity. Punctuated with striking portraits and bold titles that reinforce the impact of the crisis on everyday people, the film culminates in UNISON members rallying together to encourage the Government to listen-up and raise pay, urging the audience to sign the petition to ‘end the pay crisis’.

Unisong Campaign Video (1)

‘Together we rise’, shot by Harry Deadman through Borderland, is an integrated campaign comprising 60-second, 30-second and 10-second films, as well as social, digital, OOH and press ads.

What else is going on

KROW FASHION RETAIL 1244X1244px V1B (1)
20.09.23

Driving brand reappraisal through supporting British design

It’s London Fashion Week again and we thought we should celebrate the ten-year anniversary of the great collaboration between DFS and leading British designer, Giles Deacon.

Find out more
ROW 2023 WEB ENVIRONMENT ARTBOARDS V1KROW WEBSITE ENVIRONMENT ORANGE WORK LISTING 1244X1244 NO WHITE SQUARE 01 Copy
07.07.23

Launching our 2023 Environmental Impact report

June 5th 2023 was the 50th World Environment Day. To mark this important milestone in our journey to repair and protect our planet, we are launching our 2023 environmental impact report.

Find out more