Help That Lasts
The Headscratcher
With the cost-of-living crisis driving a decline in regular donations to charities, Médecins Sans Frontières needed to convince prospective donors that giving regularly makes a genuine, lasting difference.
The BPI
Donor money doesn’t just help one emergency, it creates a powerful and lasting legacy: building & equipping hospitals; training up local staff and delivering vital healthcare to underserved communities, benefiting patients not just now but in the future.
To recruit regular donors, we launched Help That Lasts, a campaign unlike any in the category. It was brought to life through a TVC that used a dramatic repetitive structure to show how regular donations help people again and again, making a lasting impact. A YouTube mini-series revealed the story through intelligently served bumper ads.
More Work
Backstage at Bensons
Showcasing Bensons tireless work to bring their customers the brilliance of better sleep
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Seconds Saves Lives MSF
Every second counts in the winter appeal from MSF. This latest ad urges donors to buy vital time that helps save lives by making a donation.
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