Help That Lasts
The Headscratcher
With the cost-of-living crisis driving a decline in regular donations to charities, Médecins Sans Frontières needed to convince prospective donors that giving regularly makes a genuine, lasting difference.
The BPI
Donor money doesn’t just help one emergency, it creates a powerful and lasting legacy: building & equipping hospitals; training up local staff and delivering vital healthcare to underserved communities, benefiting patients not just now but in the future.
To recruit regular donors, we launched Help That Lasts, a campaign unlike any in the category. It was brought to life through a TVC that used a dramatic repetitive structure to show how regular donations help people again and again, making a lasting impact. A YouTube mini-series revealed the story through intelligently served bumper ads.
More Work
Seconds Saves Lives MSF
Every second counts in the winter appeal from MSF. This latest ad urges donors to buy vital time that helps save lives by making a donation.
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Behind Frontlines
This campaign features an eye witness account of the challenges faced when working behind the frontlines in conflict zones.
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