SCS NEW APPROVED LOGO RED RBG 230Px 0X260 C Center

The hug of home

The Headscratcher

ScS had hit the ceiling for growth and were stuck relying on price promotions to drive traffic. This had eroded their brand image and as such, consumers had no understanding of what they stood for or what they represented bar being a discount furniture store. This meant that their core audiences were declining.

Our task was to bring ScS back into the minds and hearts of consumers and give people a reason to purchase from them that wasn’t based purely on price.

The BPI

Utilising subconscious research we found that consumers say they purchase based on design and trends, but in reality, their subconscious guides them to an emotional connection with a piece of furniture that ultimately becomes as much a part of the family as a pet or relative.

Therefore, we needed to rebrand the whole of ScS from logo, look and feel, stores, point of sale, van liveries, website and more, all laddering up to a newly created purpose “Helping create the home you love”.

Our communications focussed on the feeling of coming back to a home that you love, and that symbiotic relationship of your home loving you back, in what can only be described as ‘The hug of home’.

KROW SCS ARTBOARDS 2023KROW WEBSITE WORK WHATS GOING ON SCS LOGO 2880X1620 01 Scaled 2880X1620 C Center

The Results

A very happy client and national sales team who can’t wait to get started.

More Work

ROW 2023 WEB CALI P ARTBOARDS V1KROW WEBSITE CALI P WORK LISTING 1244X1244 NO WHITE SQUARE 01

Doing away with doubt

Helping customers alleviate doubt and experience the ‘Joy of Certainty’ with their insightful guidance.

Find out more
KROW WEBSITE SNUG 1080X1080 B 01

Mild Gone Wild

Sage? Spice or Moss? krow shows that mild can go a little wild in this film launching SNUG's new colour range.

Find out more