Every second counts in the winter appeal from MSF

Humanitarian medical aid charity, Médecins Sans Frontières (MSF), today launches its new winter appeal with the TV ad ‘Seconds Save Lives’. MSF is an international humanitarian organization providing medical care where it is needed most – to people affected by conflict, epidemics, disasters or exclusion from healthcare. Created by krow, and ending with the strapline, “Every Second Counts. You can buy us vital time”, the 60-second spot focuses on trauma care in conflict zones, where every second that passes can be the difference between life or death and providing critical care at the very moment it’s needed is crucial.

The campaign is designed to propel existing and new donors to urgently help save lives of people affected by trauma in conflict environments by bringing them as close to the work of MSF as possible. It will run across TV, press and radio from today (7th November), and on podcasts and Channel 4 VOD from 1st December. Media was planned by MI Media. Press ads created by Steers McGillan Eves and radio ads by Maple Street.