Humanitarian medical aid charity, Médecins Sans Frontières (MSF), today launches its new winter appeal with the TV ad ‘Seconds Save Lives’. MSF is an international humanitarian organization providing medical care where it is needed most – to people affected by conflict, epidemics, disasters or exclusion from healthcare. Created by krow, and ending with the strapline, “Every Second Counts. You can buy us vital time”, the 60-second spot focuses on trauma care in conflict zones, where every second that passes can be the difference between life or death and providing critical care at the very moment it’s needed is crucial.