The effectiveness of celebrity partnerships in advertising
krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.
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krow scoops Gold IPA Effectiveness Award for DFS
krow, with MediaCom UK, scooped a Gold at the IPA Effectiveness Awards 2018.
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Back to the Future: advertising and the impostor syndrome
Malcolm White argues that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of ‘impostor syndrome’.
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