The effectiveness of celebrity partnerships in advertising

krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.

Read the full article in Campaign.

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krow scoops Gold IPA Effectiveness Award for DFS

krow, with MediaCom UK, scooped a Gold at the IPA Effectiveness Awards 2018.

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Malcolm White appears on TV and Radio in negative thinking drive

BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.

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