The effectiveness of celebrity partnerships in advertising
krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.
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krow scoops Gold IPA Effectiveness Award for DFS
krow, with MediaCom UK, scooped a Gold at the IPA Effectiveness Awards 2018.
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Malcolm White appears on TV and Radio in negative thinking drive
BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.
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