The effectiveness of celebrity partnerships in advertising

krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.

Read the full article in Campaign.

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krow scoops Gold IPA Effectiveness Award for DFS

krow, with MediaCom UK, scooped a Gold at the IPA Effectiveness Awards 2018.

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Back to the Future: advertising and the impostor syndrome

Malcolm White argues that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of ‘impostor syndrome’.

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