The effectiveness of celebrity partnerships in advertising

krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.

Read the full article in Campaign.

What else is going on

news

How to approach new business during the Coronavirus shutdown

krow's Group Business Director, Cat Davis, talks about how to approach new business during the Coronavirus shutdown

Find out more
news

krow wins new client Toolstation

krow has been tasked with developing a new brand positioning and strategy for retailer Toolstation

Find out more