The effectiveness of celebrity partnerships in advertising

krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.

Read the full article in Campaign.

What else is going on

news

Nick Hastings chooses Aerial Award winner

krow Founder, Nick Hastings chooses ‘Foreigner’ by the Muslim Association of Britain as this month’s winner.

Find out more
news

krow Wears Arty Pants

Welcome to krow's new social series: krow Wears Arty Pants.

Find out more