The effectiveness of celebrity partnerships in advertising
krow’s Planning Director, Aileen Ross, explains the strategy behind successful celebrity partnerships in advertising focusing on how Robert De Niro gives Warburtons comedy value.
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New management line-up
krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
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Malcolm White appears on TV and Radio in negative thinking drive
BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.
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