All made possible by copious amounts of blood, sweat and tea.
Answering society’s urgent demands with tangible action.
Appealing to relatives and friends to refer proud veterans.
Changing from a value brand to a brand that people value.
Persuading people to fight their instincts, not the water.
Forgetting about the dream and telling it like it is.
Positioning the Fiat 500 as a fashion accessory.
Establishing that the value lies in shared play.