Farewell Twenties

The Headscratcher

How do you build saliency amongst the younger end of the SUV market who are largely unaware of the Fiat 500X on a limited budget?

The BPI

We identified that whilst they are making more ‘grown up’ and ‘sensible’ purchases for their new lifestage, they don’t want to grow old. There’s a lot you give up when you move into your thirties but driving in style shouldn’t have to be one of them.

 

Using Fiat’s fun, playful brand voice, we created a social film called ‘Farewell Twenties’ celebrating the passing of well-known twenties behaviours and the dawn of a new ‘adult’ age – the thirties. In the long-form film, we follow a woman holding a funeral for her twenties as she enters her next decade and watch as she takes solace in her Fiat 500X.

The Headlines

On a £70k production spend, we created a 2 minute film for YouTube adapted for Facebook and cut-downs for use on other social platforms. The films achieved 2.1m views, 10,000 engagements and a 99% positive sentiment rate amongst the core target audience.

More Work

work

'Early Man' - Search for Comfort

Hand in pre-historic hand with the success of Aardman’s film ‘Early Man’, we promote the DFS Mammoth Winter Sale.

Find out more
work

The Motherhood

Forgetting about the dream and telling it like it is.

Find out more