At a time when big-spending advertisers are going Jubilee crazy, how do you cut through the clutter to make sure Toolstation are part of the celebrations?
Created a light-hearted, shareable piece of content that showcased the Toolstation product range – suitable for homeowners and palace owners alike.
Enabled Toolstation to be part of the conversation and generated positive PR across The Queen’s Platinum Jubilee weekend.
Reached 33,006 people across organic social platforms alone with an engagement rate of 29% (26% higher than average).
Email support promoting the content film also helped generate £13,294.41 of revenue for the brand.