The Crown Tools

The Headscratcher

At a time when big-spending advertisers are going Jubilee crazy, how do you cut through the clutter to make sure Toolstation are part of the celebrations?

The BPI

Created a light-hearted, shareable piece of content that showcased the Toolstation product range – suitable for homeowners and palace owners alike.

The Headlines

Enabled Toolstation to be part of the conversation and generated positive PR across The Queen’s Platinum Jubilee weekend.

Reached 33,006 people across organic social platforms alone with an engagement rate of 29% (26% higher than average).

Email support promoting the content film also helped generate £13,294.41 of revenue for the brand.

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Appealing to relatives and friends to refer proud veterans.

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