A Comfy Carol
The headscratcher
How do we help DFS move away from being seen as an ‘always on sale’ retailer, to being held in high regards as a brand that cares and is committed to putting people’s comfort and home happiness first?
Big positive impact
In a festive first for DFS, we created a Christmas brand advert featuring Wallace & Gromit. The pair take their new ‘Ewephonia’ invention to each neighbour to sing them a carol. After all their hard work, they end up being invited into a family home to relax on their sofa and enjoy each other’s company. The ad aims to bring joy and comfort to families this Christmas and reminds us of the importance of where we spend our fondest moments.
More Work
