After a tough year of Covid lockdowns what’s the right Christmas message for a brand that normally talks about the importance of getting a new sofa in time for Christmas.
The Big Positive Impact
As category leaders we created a feel good Christmas campaign that celebrated the happiness we feel in our homes at Christmas.
We used our loved brand characters of Wallace and Gromit to highlight how we feel at Christmas as we get comfortable with family and friends and all enjoy a relaxing moment after a hard year.
The campaign highlights DFS’s understanding of the role the living room and sofa play in our Christmas moments and celebrates quality time on the sofa
Our emotionally engaging narrative struck a positive Christmas chord and delivered phenomenal results for the DFS brand, the highlight achieving #3 best UK Christmas according to System1’s Feel More Christmas ad ranking.