A Comfy Carol

The Headscratcher

After a tough year of Covid lockdowns what’s the right Christmas message for a brand that normally talks about the importance of getting a new sofa in time for Christmas.

The Big Positive Impact

As category leaders we created a feel good Christmas campaign that celebrated the happiness we feel in our homes at Christmas.

We used our loved brand characters of Wallace and Gromit to highlight how we feel at Christmas as we get comfortable with family and friends and all enjoy a relaxing moment after a hard year.

The campaign highlights DFS’s understanding of the role the living room and sofa play in our Christmas moments and celebrates quality time on the sofa

The Headlines

Our emotionally engaging narrative struck a positive Christmas chord and delivered phenomenal results for the DFS brand, the highlight achieving #3 best UK Christmas according to System1’s Feel More Christmas ad ranking.

More Work

work

MSF Afghan crisis appeal

krow’s first campaign for Médecins Sans Frontières, raising funds so they can provide the vital medical care the Afghan people need.

Find out more
work

Friday Nights In on Channel 4 with DFS

A new series of Channel 4 sponsorship idents for DFS, which celebrate the joys of getting 'too comfortable' in your own living room.

Find out more