FLOAT TO LIVE

The Head Scratcher

The RNLI ‘Respect the Water’ campaign warned people about the dangers of Britain’s coastline. But because 50% of people who drown each year never intended to get wet in the first place, the message wasn’t working.

The Big Positive Impact

Stop warning people about water and start giving them the skills to save their life. Instinctively, people fight to survive when they’re in trouble in the water. But water survival skills are counter-intuitive. Our campaign teaches people to fight their instinct, not the water; they have to ‘FLOAT TO LIVE’.

The Headlines

Over the past two years, the campaign message has helped to save 21 people from drowning.

"We’ve been contacted by people who say they recalled the Float safety message while in serious trouble in the water, and that following the RNLI’s advice helped save their life."

RNLI Community Safety Partner

Chris Cousens

More Work

work

Join the Search. Change a Life.

Appealing to relatives and friends to refer proud veterans.

Find out more
work

Shake Break

The past year has been an emotional rollercoaster, but Tic Tac is here to refresh your breath with a burst of positivity.

Find out more