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Doing away with doubt
Headscratcher
Develop a new brand and comms strategy that can nail the deep understating of what California Psychics Clients value, and articulate it in a way that is positive, light and unique to the brand.
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BPI
Working with IB, we adopted a behavioural science led approach consisting of both qualitative and quantitative research, to understand the mindset and the ‘why’ behind the consumer, identifying what drives people to use Psychics.
We re-positioned California Psychics as a brand that can help customers alleviate the doubt and experience the ‘Joy of Certainty’ with their insightful guidance.
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The headlines
Awaiting results. Campaign launched 1 May 2023.
More Work
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work
The Crown Tools
Putting Toolstation front of mind during celebrations for the Queen’s Jubilee.
Find out more![](https://krowlondon.com/wp-content/uploads/sites/3/2021/03/toolstation_white.png)
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