Mild Gone Wild

The Headscratcher

SNUG wanted to create a social campaign to launch their brand-new range of beautifully subtle colours to the market. They needed a campaign that stood out, while capturing the bold, cheeky and one-of-a-kind essence of Snug, to generate awareness and ultimately sales.


We wanted to shout about the new colours to our urban Millennial audience, an audience that had been struck by ‘Millennial Gray Fever’ – an affliction that means they love their grey walls and minimalist mindset.

Therefore, we wanted to show them that our new colours could help them come out of their shell and put a bit of colour into their grey rooms. You could say that these people who were objectively Mild in pushing the boundaries, were going a little wild.

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