After becoming the only sofa company in the UK to get the British Standard kite mark of quality, how do you make sure consumers engage with and understand the level of quality that goes into every DFS sofa.
The Big Positive Impact
We created a campaign that educated consumers about the testing that goes into the British Standard Kite mark in a way that they could easily understand and relate to.
We used the Aardman characters to ensure the tests were also engaging and ensure that the campaign and the kite mark were recognised as an initiative by DFS vs a competitor in a cluttered category.
The creation of the Fabric World for DFS was an extremely successful move for the furniture retailer. Across all brand equity measures each campaign built on the last and successfully helped DFS achieve record highs in consideration and brand love. This ad in particular continually scored the highest out of the entire campaign for shifting perceptions of quality and trust.