The Head Scratcher
We needed to build brand equity around National Grid’s role in the future of green, clean energy and drive graduate recruitment amongst generation Z.
The Big Positive Impact
Get urgent. Tap into, and answer, society’s demand for immediate action on the climate emergency.
To do this we created an action-focused, disruptive and surprising rallying cry for the public, policymakers and the future net zero workforce to join National Grid in ‘THE JOB THAT CAN’T WAIT’.
Perceptions of National Grid shifted significantly on all key measures amongst each target audience.
Generation Z applications increased dramatically, with female application increasing by 204%.