THE JOB THAT CAN'T WAIT

The Head Scratcher

We needed to build brand equity around National Grid’s role in the future of green, clean energy and drive graduate recruitment amongst generation Z.

The Big Positive Impact

Get urgent. Tap into, and answer, society’s demand for immediate action on the climate emergency.

To do this we created an action-focused, disruptive and surprising rallying cry for the public, policymakers and the future net zero workforce to join National Grid in ‘THE JOB THAT CAN’T WAIT’.

The Headlines

Perceptions of National Grid shifted significantly on all key measures amongst each target audience.

Generation Z applications increased dramatically, with female application increasing by 204%.

More Work

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Open Up

Opening up to new people and new experiences doesn’t come naturally to everyone, especially not us Brits, so in its first new campaign for 5 years, Tic Tac is on a mission to help us all be a little more sociable.

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Help That Lasts

In the face of the cost of living crisis, this MSF ad convinces donors that regular donations make a genuine difference.

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