Taste for Rebellion
The Headscratcher
There’s plenty of appetite out there for lovely yogurt; the problem is that there are also plenty of lovely yogurt brands out there. So Rachel’s Organic found itself delisted in Tesco and Morrison’s and looking just like any other yogurt brand, except without as many SKUs.
The Big Positive Impact
The secret ingredient is the rich history.
Rachel’s are justifiably proud of their finest organic ingredients but what truly differentiates the brand are the three generations of amazing women (including the eponymous Rachel) who fought prejudice and chemical fertilisers to bring organic farming to the Welsh valleys, and a ‘Taste of Rebellion’ to your local supermarket’s yogurt aisle.
Who doesn’t think that naturally delicious yogurt tastes even better with added heritage and extra ethics?
More Work
Friday Nights In on Channel 4 with DFS
A new series of Channel 4 sponsorship idents for DFS, which celebrate the joys of getting 'too comfortable' in your own living room.
Find out more
