DFS partners with Wallace & Gromit for its Winter Sale campaign in the duo’s 30th anniversary year.
To make it DFS’s grandest Winter Sale yet we teamed up with Aardman and their iconic characters, Wallace & Gromit, in their 30th anniversary year. A great way to bring some cheer to the nation’s homes this Christmas and show how everyone can find their perfect sofa in the Grand DFS Winter Sale.
The multi-channel campaign launched with a 60 second spot in cinema and rolls out across TV, radio, press, digital out-of-home, digital, social and email throughout December. The 60 second stop motion film and assets were creative directed by Academy Award® winner Nick Park and feature the voice of Helena Bonham-Carter as Lady Tottington.
Nick Ashworth, Marketing Director at DFS, said: “We have built a successful relationship with Aardman and the new collaboration with Wallace & Gromit is the next logical next step for our partnership. As brands, we share similar values and have the same commitment to quality craftsmanship. Wallace & Gromit are the perfect fit for our core target segments and allow us to show how we can bring comfort and quality to families this Christmas.”