Wallace & Gromit
The Headscratcher
The winter period is the busiest time for sofa sales in the UK and the most congested in terms of competitor activity. How could DFS continue to stand apart from the competition and ensure that their comfort superiority in the category was retained and even increased.
The Big Positive Impact
We partnered with Wallace and Gromit two of Britain’s most loved characters to create a campaign that let us dramatise our sofa expertise in a fun engaging way, while ensuring that we used a creative vehicle that would cut through and could be easily identifiable as belonging to DFS in every touch point
The campaign used the characters to demonstrate that DFS are the real sofa experts because of their factories and sofa manufacturing expertise and with their Grand Comfort Sale there is no one else better to buy from this winter.
The Headlines
Introducing Wallace and Gromit as brand assets for DFS paid off with tracking suggesting that the campaign achieved the #1 spot for the most recalled advertiser in the category.
More Work
Friday Nights In on Channel 4 with DFS
A new series of Channel 4 sponsorship idents for DFS, which celebrate the joys of getting 'too comfortable' in your own living room.
Find out more
We're all Team GB
DFS rally’s the nation to show the world what we're all made of.
Find out more
