Wallace & Gromit

DFS partners with Wallace & Gromit for its Winter Sale campaign in the duo’s 30th anniversary year.

To make it DFS’s grandest Winter Sale yet we teamed up with Aardman and their iconic characters, Wallace & Gromit, in their 30th anniversary year. A great way to bring some cheer to the nation’s homes this Christmas and show how everyone can find their perfect sofa in the Grand DFS Winter Sale.

The multi-channel campaign launched with a 60 second spot in cinema and rolls out across TV, radio, press, digital out-of-home, digital, social and email throughout December. The 60 second stop motion film and assets were creative directed by Academy Award® winner Nick Park and feature the voice of Helena Bonham-Carter as Lady Tottington.

Nick Ashworth, Marketing Director at DFS, said: “We have built a successful relationship with Aardman and the new collaboration with Wallace & Gromit is the next logical next step for our partnership. As brands, we share similar values and have the same commitment to quality craftsmanship. Wallace & Gromit are the perfect fit for our core target segments and allow us to show how we can bring comfort and quality to families this Christmas.”

More Work


Guaranteed Christmas Delivery

Where will pumpkin the cat find true comfort?

Find out more

Farewell Twenties

Growing older can be difficult, but it has its benefits.

Find out more