Understanding a Nation of Chocolate Lovers

The Headscratcher

How do Thorntons leverage their strong brand heritage while also building a connection and resonating with a younger target audience?


Thorntons have been serving the chocolate-lovers of Britain since 1911, and have learned a lot about the nation and their chocolate habits along the way! Our ad celebrates British social etiquette and showcases just how much the nation loves chocolate in a humorous way – proving Thorntons really do know the nation.

The Results

After the first burst, we have already seen an uplift in brand love.

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