JOIN THE SEARCH. CHANGE A LIFE.

The Head Scratcher

Help the RAF Benevolent Fund find former RAF personnel and their partners who may now need our support. Many are too proud to come forward and ask for help, and the Fund has no record of where they now live.

The Big Positive Impact

Instead of asking the veterans themselves, we used the part of RAF iconography that is synonymous with searching – the radar – to entice the people who care for the veterans most, their relatives and friends, to ‘JOIN THE SEARCH. CHANGE A LIFE’, and refer veterans to us.

The Headlines

Since the campaign began in April there have been over 6,000 referrals, and 500 RAF veterans or their partners have started to receive support from the Fund.

More Work

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Making Everyday More Comfortable

Changing from a value brand to a brand that people value.

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A Treat for the Imagination

Establishing that the value lies in shared play.

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