Behind Frontlines
The Headscratcher
Conflict around the world is increasing meaning more people than ever are affected by it and need help. Our task was to help raise £4 million for MSF’s emergency/conflict fund by shining a light on the true human cost of conflict.
The BPI
Followers of humanitarian crises can feel powerless and frustrated by what people living in conflict zones are forced to endure. We urge viewers to donate to MSF because healthcare is the most fundamental need that they can help with.
We feature Dr Elma Wong, an MSF anaesthetist with experience working in conflict zones. As she does so, footage from medical projects around the world are shown in split screen highlighting the immense scale of the challenge MSF medics face.
More Work
Help That Lasts
In the face of the cost of living crisis, this MSF ad convinces donors that regular donations make a genuine difference.
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