The art of luxury leather

The head scratcher

DFS partnered with Halo, a luxury design company founded in 1976. This exciting collaboration led to a new range of high-end furniture, whose point of difference is artisanal luxury leather.

We needed to launch this new offering to a more affluent segment and prove DFS delivers on quality as well as price. While the product story was compelling, we had to bring it to life in an engaging way for consumers.

So how do you convey the art of luxury leather through A/V footage?

Big positive impact

Using a combination of shot and found footage as well as VFX, we evoked the sensory journey that the leather unlocks in a film that exudes craft and will help turn the heads of more wealthy shoppers.

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We celebrated Fiat 500’s 60th birthday at the iconic Piccadilly Circus outdoor poster site with an image of the car made of kisses from its fans.

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Celebrating comfort with DFS

To celebrate the importance of comfort in lockdown we created a new TV spot featuring our fabric Aardman characters.

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