Open Up

The Headscratcher

In a cluttered market how do we make Tic Tac standout from the ‘refreshment crowd’?

The Big Positive Impact

Opening up to new people and new experiences doesn’t come naturally to everyone, especially not us Brits. Our idea was to position Tic Tac as the brand that gives the nation confidence to open up a bit more because when we open the lid you open up the possibility to share more of life’s more light hearted, fulfilling moments and life is sweeter as a result.

The Headlines

‘Mr Tic Tac, Open Up’ delivered volume uplift, consumers enjoyed the ad, it was well branded and delivered a good level of cut through for media spend.

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