The Head Scratcher
Get people to reappraise DFS as a brand with sustainable credentials.
The Big Positive Impact
We created a campaign that launched the new range with Grand Designs and spotlighted the rising ambition at DFS to make a genuinely sustainable and future-facing difference to the world of home furnishings. The range is a feat of design and eco-innovation, made entirely from recycled and recyclable materials. We drew attention to these facts through the simple, beautiful story of one child’s, oh so tiring, beach clearing day.