DFS Exclusive Grand Designs Range

The Head Scratcher

Get people to reappraise DFS as a brand with sustainable credentials.

The Big Positive Impact

We created a campaign that launched the new range with Grand Designs and spotlighted the rising ambition at DFS to make a genuinely sustainable and future-facing difference to the world of home furnishings. The range is a feat of design and eco-innovation, made entirely from recycled and recyclable materials.  We drew attention to these facts through the simple, beautiful story of one child’s, oh so tiring, beach clearing day.

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A Treat for the Imagination

Establishing that the value lies in shared play.

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We're all Team GB

DFS rally’s the nation to show the world what we're all made of.

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