The National Water Safety Forum launches new Respect the Water campaign
The UK’s National Water Safety Forum has come together to launch its first ever campaign, Respect the Water, in response to the World Health Organisation (WHO) call to ‘do one thing’ to prevent drowning ahead of the second ever United Nations (UN) World Drowning Prevention Day on Monday 25th July.
Created by krow, part of The MISSION Group, the campaign focuses on who to call if you see someone struggling in the water, reminding the public that for inland locations you should call 999 and ask for the Fire and Rescue Service, but for coastal locations you should call 999 and ask for Coastguard.

Make the Right Call, Call 999
The RTW campaign goes live on July 25th with the advert broadcasting live during ITV’s biggest shows throughout the day to reach as many people as possible during what is peak months for drowning, with 42% of accidental drownings happening during June, July & August. This initial activity will be followed up with targeted advertising in high drowning areas using catch up TV, outdoor posters and social media. There will also be a significant PR push to secure media coverage during the campaign to amplify these important messages to the public at the height of summer.

What else is going on

Post Office appoints krow & The Mission Group as lead creative services agency
We are absolutely thrilled to have been appointed as lead creative services agency for Post Office to help develop their communications strategy and creative voice cross channel.
Find out more
Every second counts in the winter appeal from MSF
Latest campaign urges donors to buy vital time that helps save lives.
Find out more