The rise of UGC and the race to reflect the ‘new normal’ in marketing
The ‘new normal’ is a phrase that we are all currently being bombarded with from many sources as society starts to adjust to life under lockdown and people consider how life may be different once we come out the other side. As the everyday realities of their customers experience changes (some significant, others more subtle), brands are faced with the question of how, or indeed whether, to adapt their marketing to reflect these changes.
Our latest article explores how brands are looking to user generated content as a way to make a real, emotional connection with customers in these challenging times. Read the full article.
What else is going on

Krow’s big move
After 10 years in Clerkenwell, krow is moving west. From 1st June you will find us at The Manufactory.
Find out more
New management line-up
krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
Find out more