The rise of UGC and the race to reflect the ‘new normal’ in marketing

The ‘new normal’ is a phrase that we are all currently being bombarded with from many sources as society starts to adjust to life under lockdown and people consider how life may be different once we come out the other side. As the everyday realities of their customers experience changes (some significant, others more subtle), brands are faced with the question of how, or indeed whether, to adapt their marketing to reflect these changes.

Our latest article explores how brands are looking to user generated content as a way to make a real, emotional connection with customers in these challenging times. Read the full article.

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Back to the Future: advertising and the impostor syndrome

Malcolm White argues that the diminishing respect being afforded the advertising industry by clients has led it to develop a form of ‘impostor syndrome’.

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Back to the Future: Is your favourite technology actually pathological?

Like the Zeppelins of old, many of today’s technologies fit a ‘pathological’ profile, argues Malcolm White.

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