The rise of UGC and the race to reflect the ‘new normal’ in marketing

The ‘new normal’ is a phrase that we are all currently being bombarded with from many sources as society starts to adjust to life under lockdown and people consider how life may be different once we come out the other side. As the everyday realities of their customers experience changes (some significant, others more subtle), brands are faced with the question of how, or indeed whether, to adapt their marketing to reflect these changes.

Our latest article explores how brands are looking to user generated content as a way to make a real, emotional connection with customers in these challenging times. Read the full article.

What else is going on

news

Krow launches their new campaign for UNISON

Krow London launch their new campaign for UNISON, ‘They Deserve More’.

Find out more
news

A Comfy Carol named the nation’s 5th favourite ad of 2020

krow are proud to announce that DFS ‘A Comfy Carol’ has just been named the nation’s 5th favourite ad of 2020.

Find out more