Words of refreshment

Krow London brought Tic Tac’s ‘Gentle little refresh’ campaign to the airwaves with a truly refreshing radio ad. Inspired by ASMR, we tasked the smooth-talking John Hopkins to playfully read out some of the most satisfying words in the dictionary, giving listeners a moment of refreshment in their day. Binaural sound design helped us create an immersive element to the spot, enhancing the tasty sensation of freshness that Tic Tac brings to your day.