Words of refreshment
Krow London brought Tic Tac’s ‘Gentle little refresh’ campaign to the airwaves with a truly refreshing radio ad. Inspired by ASMR, we tasked the smooth-talking John Hopkins to playfully read out some of the most satisfying words in the dictionary, giving listeners a moment of refreshment in their day. Binaural sound design helped us create an immersive element to the spot, enhancing the tasty sensation of freshness that Tic Tac brings to your day.
What else is going on
Hunger and Homelessness Awareness Week
This week saw krow London partnering with The Felix Project to volunteer their time and hit the streets of London to collect surplus food from supermarkets, restaurants and delis, before redistributing it to local schools, homeless shelters and food banks.
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The Crown Tools
Putting Toolstation front of mind during celebrations for the Queen’s Jubilee.
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