Krow London have created a series of idents for DFS’s sponsorship for ‘Friday Nights in’ on Channel 4, celebrating the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room.
The films warn the viewer that with a comfy DFS sofa and some great Channel 4 programming, they may also find themselves getting ‘too comfortable’.
What else is going on
news
The Remarkable Resilience of Convenience Retail
krow's Head of Planning, Malcolm White, gives his view on the remarkable resilience of convenience retail.
Find out more
news
Bensons for Beds selects krow Group
Bensons for Beds, the leading UK bed and mattress retailer has appointed krow Group as its new lead creative agency.
Find out more