Krow London have created a series of idents for DFS’s sponsorship for ‘Friday Nights in’ on Channel 4, celebrating the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room.

The films warn the viewer that with a comfy DFS sofa and some great Channel 4 programming, they may also find themselves getting ‘too comfortable’.

Watch the full series.

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