Krow London have created a series of idents for DFS’s sponsorship for ‘Friday Nights in’ on Channel 4, celebrating the joys (or should that be highlighting the perils?) of getting ‘too comfortable’ in your own living room.
The films warn the viewer that with a comfy DFS sofa and some great Channel 4 programming, they may also find themselves getting ‘too comfortable’.
What else is going on
news
Back to the Future: Is your favourite technology actually pathological?
Like the Zeppelins of old, many of today’s technologies fit a ‘pathological’ profile, argues Malcolm White.
Find out more
news
krow Wears Arty Pants
Welcome to krow's new social series: krow Wears Arty Pants.
Find out more