New Nutella B-ready campaign
Today Nutella is one of Britain’s best-loved brands and is the UK’s no 1 breakfast spread.
As a nation we also love our snacks. So Nutella felt the time was right to give people the choice to enjoy this delicious hazelnut with cocoa spread in a new portable form at snack time. Introducing new Nutella B-ready a biscuit bar ideal for the mid-morning snack.
The TV spot gives us a sneak peak into the lives of true Nutella lovers who will stop at nothing to enjoy this hazelnut with cocoa spread at snack time. Only for us to see that there is a new, more convenient, way to enjoy Nutella without needing to carry the jar around with you.
What else is going on
Hunger and Homelessness Awareness Week
This week saw krow London partnering with The Felix Project to volunteer their time and hit the streets of London to collect surplus food from supermarkets, restaurants and delis, before redistributing it to local schools, homeless shelters and food banks.
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New management line-up
krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
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