The National Water Safety Forum appoints krow Group

The National Water Safety Forum has appointed krow, part of The MISSION Group, to oversee the strategy, creative ideation and activation of its Respect the Water (RTW) initiative.


John Quarrey, CEO of krow Group, commented: “We’re thrilled about being appointed by the NWSF, and excited about working with the team to create new, disruptive ways of speaking to our audience to help save lives.”


krow secured the campaign in a competitive pitch run directly by the National Water Safety Forum (NWSF).


David Walker, Head of Road and Leisure at RoSPA, said: “We are incredibly excited to work with krow Group on what will be a new phase for RTW and drowning prevention in the UK.”


Tragically, on average, around 400 people drown in the UK every year; because of this, one of NWSF’s principal aims is to reduce accidental drowning fatalities in the UK by 50% by 2026.


The RTW Campaign was first established by the Royal National Lifeboat Institution (RNLI) and has now grown into a national brand for water safety and drowning prevention campaigns through the NWSF, bringing together all strands of water safety across the UK, in a bid to help reduce the number of accidental drownings.


NWSF is a network of more than 50 national organisations, including the Maritime & Coastguard Agency (MCA), Royal National Lifeboat Institution (RNLI), National Fire Chiefs Council (NFCC), UK Fire and Rescue Services, Royal Society of the Prevention of Accidents (RoSPA), Canal & River Trust, Mineral Product Association, Royal Life Saving Society UK (RLSS UK), RNLI, sport governing bodies, local authorities, and major land and waterway owners.

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