Winning Ocean Outdoor campaign goes live

Every day, two tradespeople working in the construction industry take their own lives, a suicide rate three times higher than the national average.

To raise awareness about a hidden problem, krow London have created an out of home campaign offering tradespeople immediate support to help overcome their worries and support their mental wellbeing.

‘The World’s Most Supportive Poster’ was a winner in Ocean Outdoor’s annual digital creative competition and the campaign breaks for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, capturing construction workers as they arrive in the city for work.

The campaign forms part of Toolstation’s association with the Lighthouse Club charity, which allows tradespeople to get instant, confidential expert advice.

What else is going on


How to appeal to health-conscious parents in the modern era

In a world of rapid information-sharing, and people rightfully calling brands to account for their messaging and behaviour, we look at how to appeal to health-conscious parents in the modern era.

Find out more

Malcolm White appears on TV and Radio in negative thinking drive

BBC World have been in touch to speak further with the man himself having heard his recent City AM podcast ‘the positive power of negative thinking’.

Find out more