Winning Ocean Outdoor campaign goes live

Every day, two tradespeople working in the construction industry take their own lives, a suicide rate three times higher than the national average.

To raise awareness about a hidden problem, krow London have created an out of home campaign offering tradespeople immediate support to help overcome their worries and support their mental wellbeing.

‘The World’s Most Supportive Poster’ was a winner in Ocean Outdoor’s annual digital creative competition and the campaign breaks for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, capturing construction workers as they arrive in the city for work.

The campaign forms part of Toolstation’s association with the Lighthouse Club charity, which allows tradespeople to get instant, confidential expert advice.

What else is going on

news

Youth marketing agency Livity joins the krow family

Market leaders in youth marketing, Livity, joins MISSION under the management of krow Group

Find out more
news

New management line-up

krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD

Find out more