Backstage at Bensons

Buying a new bed is a risk-reward purchase and consumers seek reassurance that the experts are invested in finding what’s best for them. At Bensons for Beds we go further than everyone else to help you get the perfect night’s sleep, because we know how important it is. In a category that asserts expertise, there is a clear opportunity to bring Bensons for Beds purpose of ensuring more people get a better night’s sleep to life: adopting a challenger mindset and a distinctive positioning with colleagues at the heart of it.

The idea – sleep is our obsession.

An idea that shows how Bensons for Beds are more than just bed experts. Our sleep obsession means that our team go above and beyond to make sure everyone can experience the brilliance of better sleep.