Doing away with doubt
Headscratcher
Develop a new brand and comms strategy that can nail the deep understating of what California Psychics Clients value, and articulate it in a way that is positive, light and unique to the brand.
BPI
Working with IB, we adopted a behavioural science led approach consisting of both qualitative and quantitative research, to understand the mindset and the ‘why’ behind the consumer, identifying what drives people to use Psychics.
We re-positioned California Psychics as a brand that can help customers alleviate the doubt and experience the ‘Joy of Certainty’ with their insightful guidance.
The headlines
Awaiting results. Campaign launched 1 May 2023.
More Work
Help Can't Wait
In a time when humanitarian crisis dominates our TV screens, this campaign demonstrates the commitment that drives MSF’s medical teams to do more than sit back and watch.
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