THE MOTHERHOOD
The Head Scratcher
Create pre-launch buzz around the Fiat 500L and get Mums in particular to notice the car, all on a limited budget.
The Big Positive Impact
Tell it like it is.
‘Car clinics’ revealed that Mums pretty much hated the absurd dream most car ads reflected, so instead we created a no holds barred, razor sharp rap to celebrate the down and dirty life-enhancing truth.
The Headlines
The Guardian described the work as “an assault on the familiar, the relentlessly bloody upscale tone of the average car ad…The Fiat 500L mum is right for us. In her photogenically haggard way, there’s something aspirational to her after all”.
With 4.8m views ‘Motherhood’ was the most viewed ad globally, helping to convert 191 pre-orders and delivering £2.5m of revenue.
More Work
No Going Back to Normal
Working with Unison, the UK's largest trade union, to secure better pay and rights for key workers.
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Helping you master Christmas
With so much to get done, life admin can take the sparkle off this magical time of year. That’s where Post Office and their Postmasters come in.
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